Sep 29, 2022
Air pollution contributes to around 40,000 deaths a year in the UK and more in many other parts of the world. Enjoy The Air helps cities achieve air quality standards through policy, infrastucture and behaviour change.
CEO and founder Kate Barnard, an engineer, describes why she launched the business and how viewing cities as engineering systems means it can help local authorities and other organisations develop appropriate "clear air" strategies with measurable results.
Enjoy The Air secured support from Responsible Finance provider, SWIG Finance, so it could create a robust and internationally recognised certification for cities which meet WHO (World Health Organisation) air standards.
Kate explains how Enjoy The Air catalyses behaviour and policy changes, why she approached SWIG Finance and the impact of doing so, who the business is already working with and the importance of "WIIFM" or "What's in it for me?"